Get Ready For Brexit

Is your business prepared? Free Event

get your business brexit ready 

Tuesday 22 October 2019, Royal Geographic Society, London.

Following a successful bid for funding, the OIA is hosting an exclusive Brexit Forum to advise businesses across the whole outdoor sector about preparing for the impact of leaving the EU.

Regardless of OIA membership, the entire event is free to anyone operating in any aspect associated with the outdoor industries and every type of business.

There will be a range of expert headline speakers covering every aspect of the topic from Politics and Policy, Currency, Tourism, the impact on the entire European outdoor market and everything in between.

This event is supported by the government’s Get Ready for Brexit department as part of their campaign to help all businesses prepare for the UK’s EU departure on the 31st October.


Andrew Denton, CEO, Outdoor Industries Association (OIA)

Andrew Denton has been working in Outdoor Recreation since 1984, starting in outdoor education then moving to a series of senior management and business ownership roles with brands such as Rohan, Mountain Equipment, Sprayway, Ronhill and many more.

He is best known as the founder and co-owner of the modern Mountain Equipment brand where he worked for 17 years.

Today he is CEO of the Outdoor Industries Association the non-profit body that represents the UK Outdoor Recreation sector to government and across the world.

He is Secretary General of the European Outdoor Group Coalition ‘Its Great Out There’ – based in Brussels to increase Outdoor activity in Europe. He is the Chair of the Sheffield Outdoor City project, sits on The Wild Network council, the OutDoor by ISPO Advisory Board and is the Outdoor Representative on the UKActive Membership Council.

He sits on steering groups & committees, both government and NGO on outdoor recreation, working with DCMS, PHE, Sport England and others.

Mark Essex, Director of Public Policy, KPMG

Mark has a background in strategy. He uses critical thinking, and an analytical approach to come at questions from a different angle.

Mark has been thinking about Brexit for two years. The result was no surprise to him. On March 1 2016 he published his forecast: A vote to leave of between 51% and 53%.

Mark now leads an intelligence team which analyses the impact of Vote Leave on business. A relentless optimist, Mark is determined to originate upsides from the referendum result.

Mark uses cross-sector experience and original thinking to publish on a broad range of topics focussed on original business models. These include “Brexit, a perspective on bilateral negotiations”, “the Future of the Grocer”, “Reimagine Care”, “Reimagine Feeding Families” and “Healthcare: A timely strategy for Hospitals to manage demand”.

Oscar White, founder and owner, BEYONK

Oscar White is the founder and owner of BEYONK – a software provider and platform for Outdoor Adventure experiences.

Educated at Leeds University with a first Class honours degree in corporate strategy and business management he worked as a market strategist in New York before joining Accenture in London as a consultant strategist. Providing advisory services to Financial Services Organisations across the city Oscar worked with some of the best known banks and institutions and was lead advisor on BREXIT & change impact to several major clients.

He is certified in several management strategy tools and will be facilitating and leading breakout sessions and workshops on the day.

Global FX

Global Reach Partners are one of the UK’s leading foreign exchange experts. They offer clients a full range of international money exchange services. With access to over 140 major and local market currencies and a range of products, Global Reach Partners not only help their clients to achieve a streamlined approach to international trading, treasury and risk management, but thanks to their knowledge and experience, they regularly provide commentary in the national press and broadcast media, discussing the wider issues facing many businesses; exploring ways to take advantage of market moves and highlighting global opportunities.

The team at Global will talk through some of the likely financial challenges Brexit will bring, how to mitigate them, trends and forecasts on currency exchange, how and when to buy and how to mitigate against the worst impacts. They will share insight from the city on likely scenarios and how other larger companies are managing risk.

Arne Strate, Secretary General, European Outdoor Group

Arne Strate, 42, was appointed as the new secretary general of the EOG in January 2019.

He joined the EOG in January 2016 and quickly established himself in the executive team, leading on key projects such as the formation of the It’s Great Out There Coalition, extensive public affairs work, and managing the growth of the association’s membership and its expansion to embrace retailers, technology brands and, most recently, snowboard brand members.

As EOG General Secretary, Strate leads the executive team, working closely with the EOG President, the EOG Board and association members. Arne will talk about the European Outdoor Industry and its strong desire to continue workmen closely with the UK and the UK Industries, a strong partnership with the OIA and a fundamental belief in the EOG that ‘You are leaving the EU – not Europe’.

Kurt Janson, Director, The Tourism Alliance

After graduating with a 1st Class Masters in Public Policy, Kurt was employed by the Department of Conservation and then the New Zealand Tourist Board, working national and regional tourism strategy. He moving to Britain in 1997 to work for VisitBritain as Head of Strategic Planning with responsibility for Policy, Strategy, Business Planning and Marketing Evaluation.

Kurt left VisitBritain in 2004 to become the Director of the Tourism Alliance, an umbrella trade association for the tourism and hospitality sector that comprises over 50 industry associations that together represent almost 200,000 UK businesses to lobby Government on issues that support the development of the UK tourism industry.

He is a member of several Government advisory groups including the Tourism Industry Council and HMRC’s SMEOF and has written VisitEngland’s “Pink Book” on accommodation legislation since 1999.

James Allen, Founder, Counsel Ltd

James Allen founded Counsel Ltd in the summer of 2019. James is an independent consultant offering specialist advice and support on
public affairs, policy, strategy, communications and governance.

He has a diverse professional background and brings a wealth of experience from a range of executive and non-executive positions.
He has successfully delivered a large number of complex projects and led contracts with many clients. He has worked in a range of
senior advisory roles in governance, communications and external affairs.

He has worked in sport, in the voluntary sector, as an adviser to corporates in financial services and in a variety of non profit organisations. He has worked as a Policy Adviser for a senior Cabinet Minister in the UK Government and has extensive Board experience, including as a Non Executive Director at Sport Resolutions UK, where he led the development of the new strategy and as a Trustee of the award winning Disability Sports Coach (where he is Board lead on governance).

Alison Cole, Senior Trademark Attorney, UDL

Alison has over 20 years’ experience in representing local, national and international clients in all aspects of trademark law and practice.

Alison’s particular areas of expertise include handling domain name disputes and obtaining protection for unusual and/or unconventional trademarks, particularly in the area of artisan food and drink products.

She acts for clients across a range of sectors including wearable technology, children’s products, insurance, perfumery and online platforms.

Alison was an Examiner for IPREG for over ten years in respect of EUTM and International law, and has consequently been awarded the prestigious title of Fellow of the Chartered Institute of Trade Mark Attorneys.

Alison’s presentation will focus on the different types of IP, how to identify and protect various intellectual property rights. She will give a brief outline of what, when, where and how to protect your creativity, followed by an outline of online threats and what the best practice is for monitoring and enforcing your rights.

Jet Doran, Director of Engagement, SnapDragon Monitoring

As Director of Engagement, Jet has built an award-winning Brand Protection team. Her background in criminology, passion for intellectual property and wealth of experience have helped brands around the world protect their IP online, from the smaller SMEs to global household names.

Jet’s particular expertise is her tenacity in working with a multitude of online platforms, understanding the nuances of varying takedown notices and the creativity of infringers in trying to avoid detection.
She has built strong working relationships with all the key platforms, enabling appropriate and cost-effective strategies to be built and enforced for brands.

During her talk, Jet will establish how to identify and protect your various intellectual property rights, but from an online brand protection perspective. This will highlight the importance of maintaining a healthy IP portfolio and discuss how to best exploit these important rights.

She will also present alternatives to IP in protecting your work, such as including secret ingredients within your products and signing NDAs, and suggest what actions to take if you do discover you are being infringed.

Dan Peck, Principal Consultant, Efficio

Dan Peck is a principal consultant with Europe’s largest specialist procurement consultancy, Efficio. During his 10 years spent in the supply chain and procurement industry, Dan has worked with household names to drive procurement transformation programmes across complex international supply chains, spanning a wide range of sectors. Latterly, Dan has been leading much of Efficio’s work on Brexit readiness, working with both industry and central government departments to support preparations.

Dan’s talk will focus on how procurement best practice can be translated into practical steps to manage Brexit uncertainties. Dan will discuss how an effective collaboration between procurement and supply chain, and the sales and marketing department can protect the margin and manage cash flow.

Find out how prepared your business is for a Brexit eventuality, with Efficio’s bespoke Brexit readiness assessment.


09.15  Registration and networking

10.00  Welcome from OIA CEO
Andrew Denton, OIA CEO

10.10  Setting Scene & KPMG Overview
Mark Essex, KPMG

11.00  Breakout Session: Your thoughts on Brexit?
Oscar White

11.30  Refreshments

11.50  Likely impact on currencies and strategies for mitigation of risk
Global FX

12.20  Q & A session
Andrew Denton, OIA CEO

12.30  Lunch

13.30  The EOG. You’re leaving the EU not Europe
Arne Strate

13.45  Supply chain impact
Ken Powell

14.30  Refreshments

14.50  Tourism impact – inbound and outbound, sector staff recruitment and retention – what might happen?
Kurt Jenson

15.10  Political Opportunities for the Sector in a Post Brexit world
James Allen

15.45 — Wrap up and review
Andrew Denton OIA CEO and Oscar White

16.00 — Meet the speakers, informal Q&A, debate and networking
All speakers.

16.00 — Counterfeiting and IP theft
Alison Cole, Senior Trademark Attorney, UDL and Jet Doran, Director of Engagement, Snapdragon Monitoring

17.30 — Event finish



Royal Geographical Society
(with the Institute of British Geographers),
1 Kensington Gore,
London, SW7 2AR




Speaker Presentations:

Speaker presentations will be available here after the event.



Speaker Videos:

Videos will be available here after the event.


Government Resources:


Federation of Small Businesses:

■ Resources and assistance with scenario planning:

■ Receive goods from the EU

■ Export or transport goods from the UK to the EU

■ Provide services to the EU, Switzerland, Norway, Iceland and Liechtenstein

■ Check the status of the trade continuity agreements the UK has with non-EU countries

■ Register for an Open General Export Licence (OGEL) if you export dual-use (civilian and military)
items to EU countries and the Channel Islands

■ Further information and key actions for UK importers of goods in a no-deal Brexit:

■ Twitter – follow for regular updates, guidance and videos

■ Get Ready for Brexit – extensive resources and toolkits,
including some targeted advice across multiple areas:

■ Operation Yellowhammer (realistic work case scenario planning assumptions):


Natural England:

■ Briefing on transition from Common Agricultural Policy (CAP) to
Environmental Land Management System (ELMS):



■ ‘Brexit hub’ with various useful resources:


Sport and Recreation Alliance:

■ ‘Brexit – what does it mean for sport and recreation’ (blog):

■ Briefing on ‘no deal’ Technical Notices:



0161 498 6159



The Outdoor Industries Association
Moss Nook House,
6-8 Trenchard Drive,
Manchester, M22 5NA

The Outdoor Industries Association (OIA) CIC is the trade body for manufacturers, retailers and other organisations that provide products and services for the outdoor leisure pursuits market in the United Kingdom.


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